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A marketing professional is a person who creates, plans and implements various strategies in order to promote products or services. They work closely with other departments such as sales, research & development and public relations to ensure that their marketing campaigns are effective. Marketing professionals use data from customer surveys, focus groups and market analysis to create targeted campaigns that will reach the right audiences. They also develop creative approaches for advertising products or services on television, radio, online platforms and print media outlets. In addition to creating ads and promotions, they must also be able track progress of the campaign by monitoring response rates through analytics tools. This allows them to make changes if necessary in order to optimize results more efficiently while staying within budget restraints set by management teams. Furthermore, they may need collaborate with outside vendors like web developers or graphic designers when creating content for digital channels such as websites and social media accounts; this requires strong communication skills so objectives can be met effectively without any misunderstandings occurring between parties involved in the project at hand . Overall being a successful marketing professional requires an individual who is organized , analytical , flexible enough adapt quickly changing trends industry yet remain focused ultimate goal which increasing return investment ( ROI ) companys product/service offerings .