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Cinematography businesses can promote their services both online and offline. Online promotion involves using a variety of digital marketing tactics such as SEO, PPC, email campaigns and social media advertising. By optimizing website content for search engines with keywords related to cinematography services, businesses can attract more customers who are looking for these services. Additionally, they should create ads that target prospective clients on popular platforms like Google Ads or Facebook Ads in order to reach potential customers who may not be aware of the business’s offerings yet. Email campaigns can also help inform existing contacts about new products and offers while social media posts allow companies to spread word-of-mouth awareness among followers and fans alike. Offline promotion includes traditional methods such as networking events at film festivals or conferences where you can introduce your work; attending trade shows; cold calling other production houses; distributing promotional material such as flyers or brochures through direct mailings; radio advertisements etcetera . They could sponsor local events related to filmmaking by providing equipment rentals – this is an effective way of getting exposure since many people will see them working behind the scenes (and possibly hire them later). Its important that each method used ties back into a well thought out strategy so that it all works together towards achieving common goals - whether increasing brand visibility or generating leads/customers.