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A jingles writer is a creative professional who composes and produces music for advertising campaigns. They are responsible for creating the “hook” of an ad, which helps create brand recognition through its catchy melody. Jingles creators work closely with marketers to ensure that their music reflects the message being conveyed in an ad campaign. This requires them to be knowledgeable about the target audience, as well as current trends in popular culture and music styles. Jingles creators must have strong musical skills including composition, production and performance abilities on various instruments such as guitar or keyboard. Their compositions can range from simple melodies to complex arrangements involving multiple parts played by different musicians at once – all depending on what best captures the desired feeling of their projects goal within a short period of time (typically 30 seconds). Additionally, they must understand how sound engineering works so they can produce tracks that meet industry standards while still sounding unique enough to draw attention when heard through speakers or television screens! In addition to composing original songs for advertisement spots, some jingle creators are also tasked with sourcing existing songs that fit perfectly into commercials without having any copyright issues attached (such as paying royalties fees). Finally, after completing their tasks successfully its up to them make sure these pieces get licensed properly before making it onto airwaves - this includes working out agreements between broadcasters/publishers & composers if necessary: negotiating rates where appropriate etc., ensuring everyone involved gets paid fairly too!