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The job of a model is to create an image, look and attitude that the client wants to portray. This could be for anything from fashion clothing campaigns or editorial shoots, advertising products such as cars or beauty items, or even being part of television commercials and presentations. Models must act in accordance with what their clients want them to do in order for them to get the best results possible; this includes following instructions given by photographers/directors on set when posing for photographs during photoshoots, knowing how to move gracefully on catwalks during runway shows, having great communication skills when speaking with potential employers at castings etc. Models are also required to take care of themselves both physically and mentally - they need good physical condition (usually through exercise), healthy eating habits plus looking after any skin issues which could affect their appearance whilst working. Mental preparation before going onto set can involve things like getting enough sleep so that they’re alert & ready throughout long days shooting/casting calls; studying scripts if necessary; researching poses & looks beforehand too – all these factors contribute towards making sure models perform well under pressure & produce quality work each time they step foot into a shoot/client meeting!