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A social media manager is a job title for someone who oversees social media accounts and campaigns on behalf of an organization or individual. Their primary responsibility is to create, manage, monitor, analyze, optimize and report on the performance of social media activity across all relevant platforms (Facebook, Twitter etc.). They work with internal teams such as marketing professionals to ensure that content posted by the company meets its brand standards while also creating campaigns that are creative and engaging. Social Media Managers must be able to think strategically about how their efforts can help achieve organizational goals like increasing website traffic or building customer loyalty. As part of this role they need to stay abreast of current trends in online communications so they can identify new opportunities for engagement. This means monitoring conversations around topics related to their industry as well as keeping up-to-date with changes in technology available through various platforms. Social Media Managers should have strong communication skills since much of their time will involve interacting directly with customers via reviews/feedback forums or other direct messaging channels like Facebook Messenger or WhatsApp Business chats . Additionally it’s important for them understand analytics tools which provide insight into user demographics & behavior so they can track success metrics such as clickthrough rate (CTR) impressions page views & shares . With these insights , managers can then assess campaign effectiveness & make adjustments if necessary . Its also important for them cultivate relationships within the industry & connect regularly with influencers bloggers vloggers podcasters etc who may become valuable partners down line when promoting products services initiatives causes