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A guitar technician business can promote its niche service through a variety of methods. First, the business should focus on creating an online presence that showcases their services and expertise. This could include setting up a website with detailed descriptions of the services they offer, pictures or videos of previous projects, customer reviews and contact information. The website should also be optimized for search engines so potential customers can easily find it when searching for guitar technicians in their area. The business should also engage in social media marketing to reach more people and connect with potential customers. They could create accounts on popular platforms like Instagram, Facebook, YouTube and Twitter where they post content related to guitars such as tips & tricks articles, new product releases or even live streams showing how they work on guitars. Another way to market the business is by attending local events where musicians gather such as music festivals or concerts. This will not only help increase brand awareness but also allow them to network with other musicians who may need their services at some point down the line. It’s also a good opportunity to showcase their skills in person which can lead to word-of-mouth referrals from satisfied clients who are happy with their workmanship. Finally, investing in print advertising such as flyers distributed around town or ads placed in local magazines is another effective way of reaching potential customers looking for professional guitar technicians near them