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A music publicist is a professional who helps musicians and bands promote their work. They use creative marketing techniques to get the word out about new releases, upcoming concerts, and other newsworthy items related to the artist or band in question. The publicist will usually coordinate interviews with journalists, create press releases, handle media inquiries and liaise between artists and record labels. Publicists also take on many of the duties associated with traditional PR such as arranging radio/TV appearances, creating promotional campaigns and managing social media accounts for their clients. In addition to these tasks they often help advise artists on how best to present themselves in interviews or at live events – something that can be critical for long-term success in the music business. In short, a good publicist should have an understanding of both the music industry landscape as well as an appreciation for what makes each artist unique; this combination enables them to effectively develop strategies that will increase exposure and engagement from fans around the world. With so much competition in today’s market its essential for any musician hoping to make it big that they have someone knowledgeable working hard behind the scenes!